Help when you need it
Whether you have a question, need a change or something isn't working, you can reach out and get personal support from someone familiar with your website.
A website built for your business — easy to find on Google and in AI answers, fast on every device, and secure by the architecture.
No cure, no pay. If you don't like the design, you pay nothing. After launch, your personal AI assistant handles your website changes.
Free website audit
Check your website for security, privacy, speed, SEO & accessibility — the same way we assess websites for our clients. Free, with a private link to the full report in your inbox.
If we believe we can do better, we'll design a new website for your business. You can review the design before committing, and if you don't like it, you pay nothing.
We are auditing . A link to the report will arrive at , usually within an hour — if you don't see it, check your spam folder. We read every report ourselves; if we see potential, you'll hear from us personally.
We'll start the audit of ourselves and send the report to — if you don't see it, check your spam folder.
example.nl
Grade per category
| Content & user experience | F |
|---|---|
| Privacy & compliance (GDPR) | F |
| Security & hardening | D |
| Performance & Core Web Vitals | C |
| Search engine optimisation | D |
| Accessibility (WCAG 2.2 AA) | C |
Findings
EXM-PRV-01Analytics cookies are set before consentCriticalEXM-SEC-02Outdated jQuery with known XSS vulnerabilitiesHighEXM-PERF-01Main headline takes 10.6 s to appear on mobileHighEXM-SEO-03No H1 heading on any indexable pageMediumHow it works
We review every audit ourselves and only get in touch when we believe we can make a real difference. If we can, we'll design a new website for you to preview before you commit.
Enter your website address and email. It takes about a minute and costs nothing.
Receive a clear report covering security, privacy, speed, SEO and accessibility, with a private link to it straight in your inbox.
If we spot an opportunity to improve your website, we'll email you within a day or two. No automated sales pitches — just a personal message explaining what we think we can improve.
We design a new website tailored to your business and send you a private preview. Love it? We can move forward. If not, there's no obligation and no cost.
Complete a short form, point your domain to us, and your new website is ready. Everything is included for €14.90 per month, billed annually.
Why Backend Lab
Most small-business websites are slow, outdated and burdened with constant maintenance. We do things differently: fast by design, secure by architecture, and easy to update. Just tell your personal AI assistant what you want changed, and we'll take care of the rest.
Whether you have a question, need a change or something isn't working, you can reach out and get personal support from someone familiar with your website.
€14.90 per month, billed annually. Your website, hosting and content changes are included. No setup fees, design fees or hourly charges for routine updates.
What you get
A fast, professional website that helps people find your business, trust what they see and get in touch.
Every second counts. A slow website can cost you potential customers, especially on mobile. We optimise your website to load quickly on every device, serving pages through a global network of 750+ locations worldwide, helping visitors find what they need and get in touch without the wait. We guarantee a Google PageSpeed performance score of 95 or higher for your homepage, on both mobile and desktop, on the day your website first goes live.
We build pages that help search engines and AI assistants like ChatGPT / Claude understand your business. Clear content, structured business information and a sitemap make your website easier to discover. We also help keep your address, phone number and opening hours consistent with your Google Business Profile.
How AI assistants find youNo WordPress, plugins or software updates to worry about. No public database or traditional servers to patch or maintain. Fewer exposed components mean a smaller attack surface. HTTPS and strict security headers help protect every page.
How we protect websitesYour website is delivered across a global network rather than relying on a single web server. Monitoring and backups run in the background, we take care of the infrastructure so you can focus on your business.
New opening hours, a fresh photo or updated prices? Just tell your AI assistant what you want, review the preview and publish with one click. Routine content changes are included under fair-use terms, with no hourly fees.
See how website changes workSee how many people visit your website, which pages they view, where they come from and which devices they use — without cookie banners or tracking scripts, using privacy-friendly analytics.
SEO & AI Assistants
More and more people ask ChatGPT, Gemini, Perplexity or Google's AI answers things like “a bakery near me that's open on Sunday”. To answer, these assistants read websites, and they often link to the ones they use.
Some websites only show their text after scripts run. Most AI assistants don't run those scripts, so they see an almost empty page. Your website is plain, fast pages with everything in the page itself.
Linden Bakery is a 6-minute walk from the station and open on Sundays from 08:00 to 13:00. Their website lists sourdough and croissants baked daily.
Lexample.nl › Opening hoursRead from the website
Speed & security
Your website runs on a content delivery network, managed by us: more than 750 locations in over 50 countries, so pages load from locations close to your visitors.
There is no server software or database on your website to patch and no login page to break into. Just fast, static pages delivered through managed infrastructure, with monitoring and security controls built in.
Pages and images are cached at network locations around the world, reducing loading times. Images are optimised for different screen sizes.
TLS certificates are issued and renewed automatically, keeping connections to your website encrypted.
No public database, plugins or admin login on your website. Each website is isolated, with strict security headers on every page to help prevent common attacks.
Automated checks help catch broken pages, unexpected scripts and missing content before changes reach your preview. You review the result before approving publication.
Every published version is retained. Restore any version from the last 3 months with one click.
We monitor website availability and certificate status 24/7. When something needs attention, alerts reach a real person who can investigate.
Changes to your website
Open a chat in your panel, tell your AI assistant what you'd like to change, and attach photos if needed. Review the request, start the work, and get a preview when it's ready. Nothing goes live until you click Publish.
Your requestDraft
Start revisionEdit
example.nl
Saturday hours and About photo
EditCancel
Open previewPublishChange somethingCancel
History
Pricing
If we design a new website for you and you love it, you pay €14.90 per month, billed annually. Your design, hosting and content changes are included. No design fees, no setup fees, and no hourly charges.
Website, hosting & changes
€14.90per month
Billed annually in advance. Your subscription renews automatically each year. You can cancel at any time before your next renewal.
Good to know
Fair use
Content changes are included, one request at a time. If your usage exceeds what's reasonable, we'll warn you in advance. Storage and data transfer are generous but not unlimited. We may suspend your website for abuse or persistent unfair use, refund unused months, and provide your data to take with you.
Domains & e-mail
Your domain stays registered in your name, with the registrar of your choice. We never take ownership or lock you in. Connecting it to your new website is straightforward.
We don't host email, so your existing mailboxes stay with your current provider. If email is bundled with your old hosting package, keep that service active or move your email before cancelling the package. Your website can move to us without moving your email.
Thanks! We'll let you know if we launch email hosting.
Questions
Your AI assistant can update your website's content, but it can't change the underlying code or design. Automated checks run on every change, and you approve everything before publication. AI can make mistakes, so always review the preview. If needed, you can restore any version from the last 3 months.
We guarantee a Google PageSpeed Insights performance score of 95 or higher for your homepage, on both mobile and desktop, on the day your website first goes live. We check the score before we show you a design and again before launch. The guarantee is for launch day only: the score can drop later, for example through changes to your website or changes Google makes to how PageSpeed scores, and a lower score after launch is not covered. Fast-loading pages give visitors a better experience, and performance is one of many factors that can influence search rankings.
No one can promise that, not us and not anyone else. AI assistants decide for themselves what to mention, often based on reviews and other websites too. What we do is make your website easy for them to read: all text in the page itself, clear business details and fast pages. Keeping your details accurate and consistent, on your website and your Google Business Profile, helps too.
Changes to your existing pages are included: text, opening hours, photos, prices, contact details, team members, services and more. New pages and layout changes are handled by our team, and redesigns or custom features such as online shops aren't part of the plan. See the full list
Routine changes to existing pages are included, handled one request at a time. Your panel shows the AI cost of each request, so you can track usage without paying per change. If your usage is significantly above what's reasonable for the plan, we'll let you know in advance.
Need a new page? Request it through your panel, and we'll get back to you. Online shops, booking systems and other custom features aren't included. We don't host email or sell domains, either.
Our visitor statistics use network logs rather than cookies or tracking scripts on your website. This means the analytics themselves don't require cookies. Whether your website needs a consent banner for other features depends on what else it uses.
You do. Your domain stays registered in your name with your chosen registrar, and your email stays with your existing provider. You simply point your domain to our DNS records for website only.
Contact
Whether you already have a website or are starting from scratch, tell us about your business and what you need. We'll get back to you as soon as possible.
We'll reply to as soon as possible.